Our Mission is to make lifelong learning effortless

Knowledge is the key to a better life

“People are always blaming their circumstances for what they are. I don’t believe in circumstances. The people who get on in this world are the people who get up and look for the circumstances they want, and if they can’t find them, make them.” —George Bernard Shaw (Playwright)

Some people think that the quality of their life is constrained by circumstances and challenges that are too difficult to overcome.

• Throughout history, people have found ways to overcome incredible challenges.
• Much of this knowledge is still available to us today.
• We can leverage the knowledge of those that came before us to overcome our own challenges.
• We believe it is always possible to improve your situation through knowledge.

Knowledge is waiting to be found

“Nothing is said that has not been said before.” —Publius Terentius Afer (Roman Playwright)

Some people give up on learning because they struggle to find the right information.

• The world’s best knowledge is becoming increasingly accessible through modern technology.
• But it is obfuscated by huge amounts of low quality, misleading or even false information.
• We believe most knowledge is accessible somewhere, the challenge is finding it.

Learning is for everyone

“Anyone who stops learning is old, whether at twenty or eighty.” —Henry Ford

Some people think they can’t learn because it’s too late or they are not smart enough or they lack the necessary time or resources.

• Everyone has something they want to improve or to achieve, that would benefit from learning.
• As humans, we have an innate curiosity and are wired to learn at any age.
• Being a beginner is part of learning but over time even the most complicated subjects can be mastered.
• We believe if you are determined to learn, no one can stop you.

Lifelong learning should be one of your priorities

“The measure of intelligence is the ability to change.” —Albert Einstein

Some people think that learning is for young people in school and becomes less relevant in adult life.

• In order to follow your dreams, reach your goals or just pursue your interests, learning is the crucial element that will determine success.
• We live in a world of rapid change and constantly need to adapt.
• We believe that learning is a lifelong activity and crucial to adapt to change.

Learning is your responsibility

“I have never let my schooling interfere with my education.” —Mark Twain

Some people expect their family, school, university or employer to tell them what to learn and to teach them.

• There is much we can learn in traditional learning environments, but they aren’t tailored enough to your specific interests or ambitions.
• If you let others decide what you should learn, it might not meet your unique needs.
• If you take learning into our own hands you can define your own curriculum and even become an autodidact.
• We believe you should take control of your learning to meet your unique needs.

Effective learning must always lead to action

“Knowing is not enough; we must apply.” —Leonardo Da Vinci

Some people acquire knowledge as an end in itself and don’t apply what they’ve learned.

• Knowledge has little value until it is practically applied.
• If you don’t apply what you have learned to your life, then your outcomes will be the same as if you hadn’t learned anything at all.
• We believe that learning must be applied in order to have a positive effect on your life.

We enable a better way of learning

Some people are willing to accept the current learning paradigm that can include some or all of the following: overfilled classrooms, bored and unmotivated students, uninspiring teachers, irrelevant material, incomplete curricula, inflexible schedules, … Not us, we believe:

• Learning is something we should do every day of our lives
• The challenges of the education system can be overcome
• Individuals can be empowered to learn according to their own interests
• We can harness technology and the wealth of information freely available on the internet
• Learning is fun

Our platform allows people to:

• Learn according to their own interests and at their own pace
• Make learning part of their daily routine, whenever and wherever it suits them best
• Access the best content and experts in the world
• Be part of a community that curates the best information
• Retain and apply the things they have learned